Written by me and chatGPT. Inspiring, no?

For the past 20 years I’ve been blessed to do what I love: design everything from brands to graphics to digital, and lead creative projects with amazing people. This is my journey so far.

For the past 20 years I’ve been blessed to do what I love: design everything from brands to graphics to digital, and lead creative projects with amazing people. This is my journey so far.

For the past 20 years I’ve been blessed to do what I love: design everything from brands to graphics to digital, and lead creative projects with amazing people. This is my journey so far.

As a kid I drew comic books. My first signature.

As a kid I drew comic books. My first signature.

How it started

I first got the bug to design things in the late 90s. I started learning HTML, CSS, and JavaScript to build web sites. Growing up an “art guy” first, “tech guy” second, computers fascinated me, but coding languages looked way too difficult. Web development gave me an “in” to create art on the screen. I never saw the Internet as a coding challenge, but as a medium to make art.


As I taught myself simple coding languages, I gravitated towards art and design. By college, I had shifted from screens to print — literally, after taking a printmaking class at Miami-Dade College on a whim, and falling in love. I was fortunate enough to study printmaking under Alberto Meza, who taught me the importance of process and patience.


I then attended the University of Miami to pursue an education in formal graphic design and communication. There, I was taught the history and fundamentals, but most importantly the logistics of navigating the field as a business and career, by Silvia Pease. She focused me on a single pursuit: building up a portfolio that could land me a job. Looking back, her honesty and guidance regarding this weird profession was instrumental.


After a couple dozen job interviews, I landed what would become a pivotal moment in my career: Great Big Circle. I packed up my bags and moved to Orlando, FL. Designing under the direction of Bryan Kriekard, I was given an opportunity to grow and develop as a designer. In a world where deadlines drive the work, I still learned to look at every detail — from typography to layout, color to messaging — always a balance of refinement and delivery.

I first got the bug to design things in the late 90s. I started learning HTML, CSS, and JavaScript to build web sites. Growing up an “art guy” first, “tech guy” second, computers fascinated me, but coding languages looked way too difficult. Web development gave me an “in” to create art on the screen. I never saw the Internet as a coding challenge, but as a medium to make art.


As I taught myself simple coding languages, I gravitated towards art and design. By college, I had shifted from screens to print — literally, after taking a printmaking class at Miami-Dade College on a whim, and falling in love. I was fortunate enough to study printmaking under Alberto Meza, who taught me the importance of process and patience.


I then attended the University of Miami to pursue an education in formal graphic design and communication. There, I was taught the history and fundamentals, but most importantly the logistics of navigating the field as a business and career, by Silvia Pease. She focused me on a single pursuit: building up a portfolio that could land me a job. Looking back, her honesty and guidance regarding this weird profession was instrumental.


After a couple dozen job interviews, I landed what would become a pivotal moment in my career: Great Big Circle. I packed up my bags and moved to Orlando, FL. Designing under the direction of Bryan Kriekard, I was given an opportunity to grow and develop as a designer. In a world where deadlines drive the work, I still learned to look at every detail — from typography to layout, color to messaging — always a balance of refinement and delivery.

I designed corporate identity systems, environmental signage, books, marketing campaigns, leadership presentations, annual reports (my favorite), and a thousand things in between. I was part of the team that shaped the Orlando Magic’s campaign, the Orlando Performing Arts Center fundraising efforts, the Kia Center inaugural campaign, and countless other brands.


Great Big Circle partnered with Chicago-based Fifty Thousand Feet, and the Orlando team grew. I continued working alongside Bryan, and the work continued to be fulfilling and meaningful. However, a microscopic nudge became something I couldn’t ignore. Sometimes you know when your time has come to an end — even at jobs you consider home.


I submitted my resignation and started a design firm with business partner and friend, Heather Hannon. Like the metaphoric hopping-in-the-car-to-drive-cross-country, this journey had a purpose and destination. Until that moment, I always had brilliant mentors I could lean on. It was time to do my own thing.


Clients were earned, good work was done, and the company slowly-but-surely grew. As I gained valuable lessons in running a company, I continued to design branding projects. I was blessed to work with Heather, whose creative direction and confidence I strived to mimic. Creatively, we fit together like “1+1.”


But something unexpected happened: I craved designing products. Going all the way back to my initial interests in computers and technology, by then an entire design field had grown. I decided it was time to entirely reset my career and double-down on a new path.

By chance, I had begun doing freelance product design for SightPlan, then an extremely young startup with huge ambitions. I took the work on to see if I enjoyed it, and if I had enough digital work under my belt to make the shift. I was offered a Principal Designer position. Jumping in blindly, I had absolutely no idea what a roller coaster it would be.


I ended up spending 10 years building SightPlan (a lifetime in product designer years), from web to mobile, voice to TV. I designed products for asset managers, maintenance teams, and residents. I designed solutions for asset management, geolocation awareness, rapid inspections, and AI-assisted global search. I soaked up knowledge from numerous Product and Engineering leaders. Dan Polfer, the longtime CTO, taught me the right way to bridge the gap between Product and Engineering, always listening to my wild ideas, legitimately figuring out how to build it, and pushing back when needed.


As the trend continues, I have been blessed to work with amazing leaders in their respective disciplines. As a suggestion to you: Find those leaders, listen to them, soak up their knowledge. Because, like everything in life, those moments don’t last forever.


SightPlan was acquired by SmartRent, and the wild ride was over in an instant. I was given the opportunity to manage a design team across 15 products. I had been so focused on “build, build, build,” I had never stopped to consider "lead lead lead". I dove into the opportunity. I created a “Champion” program, giving each designer an outlet to learn new skills. I also helped craft our design sprint approach.

Taken in the seedy underbelly of the University of Miami design department.

Taken in the seedy underbelly of the University of Miami design department.

Development & CMS

Framer

Utilized for development, responsive layouts, and custom coding. Having spent a lot of time doing front-end development, it’s the visual front-end tool I can act mature in.

Claude AI

Anything unique in Everomp's design that Framer's built-in tools can't handle, custom coding assist from AI comes in. Gone are the days of "hand-crafted web sites".

Writing

Apple Notes

My writing tool since the mid-2000's. Pretty boring, no? I've tried every note-taking out there, and I keep coming back.

Concept & Layout

Figma

Utilized for initial design and layout concepts. The long road of design software continues.

Sketch

The primary design tool during my SightPlan days, it may have been retired from current use but it's still used for creating and exporting SightPlan screens for case studies.

Spline

Used to design geometric shape concepts and headers. I’m a 2D guy in a 3D world, and this tool made the learning curve approachable.

Pen & paper

Listed here because it's becoming more and more rare. Nothing gets ideas from brain to reality faster.

Typography

Hasköy

The workhorse of legibility, Hasköy is a san serif family designed by Ertekin Erdin.

Noe

The font with a bite, Noe is a display serif designed by Schick Toikka.

Iconography

Feather Icons

Sans a couple tweaks and customizations, all icons served by Feather. Thank you Cole Bemis!

Photography

Nikon D3100

Serving me well since 2011. iPhones may do just about everything it can, but it just feels good to hold a DSLR.

There’s a point in a designer’s career where technical skills don’t mean as much. Anyone can learn software. Your real value is in your ideas. Don’t be slaves to software.

There’s a point in a designer’s career where technical skills don’t mean as much. Anyone can learn software. Your real value is in your ideas. Don’t be slaves to software.

There’s a point in a designer’s career where technical skills don’t mean as much. Anyone can learn software. Your real value is in your ideas. Don’t be slaves to software.

“I have this real moron thing I do. It’s called thinking.”

“I have this real moron thing I do. It’s called thinking.”

“I have this real moron thing I do. It’s called thinking.”

“I have this real moron thing I do. It’s called thinking.”

– George Carlin

– George Carlin

😏

I told you my story. Now tell me yours.

Connect

Your message will be read by me. If you’re a decent human, I’ll even reply.

Cheers to you. Cheers to us!

I feel like this is the start of a great email thread. I already sound overbearing! Whatever, I’m looking forward to reading your message!

Stalk

Twitter

Flickr

Facebook

Myspace

AOL

Designed in sunny rainy sunny Miami, FL Orlando, FL Charleston, SC.

© 2025

All content written without the use of AI. Orwas it⸮

😏

I told you my story. Now tell me yours.

Connect

Your message will be read by me. If you’re a decent human, I’ll even reply.

Cheers to you. Cheers to us!

I feel like this is the start of a great email thread. I already sound overbearing! Whatever, I’m looking forward to reading your message!

Stalk

Twitter

Flickr

Facebook

Myspace

AOL

Designed in sunny rainy sunny Miami, FL Orlando, FL Charleston, SC.

© 2025

All content written without the use of AI. Orwas it⸮

😏

I told you my story. Now tell me yours.

Connect

Your message will be read by me. If you’re a decent human, I’ll even reply.

Cheers to you. Cheers to us!

I feel like this is the start of a great email thread. I already sound overbearing! Whatever, I’m looking forward to reading your message!

Stalk

Twitter

Flickr

Facebook

Myspace

AOL

Designed in sunny rainy sunny Miami, FL Orlando, FL Charleston, SC.

© 2025

All content written without the use of AI. Orwas it⸮